Strategic PR & thought leadership

Visibility, with Intention

CNPR brings PR, thought leadership, and emerging tools together to build visibility strategies for leaders and organizations ready to move with purpose.

Talk with Candice

We also partner with companies and nonprofits on select media and PR projects.

CNPR notebook and stationery arranged on a deskCandice Nicole Public Relations

The thinking behind the attention

A placement is not a plan.

One article can create a moment. A clear point of view, a timely story, and a plan for what happens next can build a reputation. CNPR connects those pieces so your visibility supports your goals, not just your search results.

19Years of PR experience
100sOf clients supported
100sOf media placements secured
1,000sOf views across secured media placements

Work with CNPR

Strategy first. Then the spotlight.

Three ways to build visibility around what you do best.

01

PR Services

For founders, executives, companies, and nonprofits with a story to tell and an audience to reach. We get clear on the message, find the right angles, and pursue relevant media opportunities.

  • PR strategy and positioning
  • Story development and media outreach
  • Preparation for interviews and visibility opportunities
Discuss a PR project
02

LinkedIn Thought Leadership

Your expertise deserves more than a profile that reads like a résumé. We turn your point of view into LinkedIn content that helps the right people understand how you think and why it matters.

  • Ideas shaped around your expertise
  • Consistent, strategic LinkedIn content
  • Writing with search and AI discovery in mind
Explore the Thought Leadership Desk
03

Education & Tools

Doing your own PR? You still need a plan. Our education and tools help entrepreneurs find stronger stories, communicate them clearly, and keep moving.

  • Publicist in Your Pocket community
  • AI-powered PR tools and trainings
  • Resources for doing the work yourself
Explore education & tools

CNPR capabilities

Get to know the agency behind the strategy.

Considering CNPR for your next project? Take a closer look at our capabilities and share the deck with your team.

View Our Capabilities Deck

How we think

What is the coverage supposed to do?

That question comes before the pitch. Your goals shape the story, the audience, the outlet, and what you do with the attention afterward. A byline, interview, or LinkedIn post only matters if it moves the right conversation forward.

Let's discuss your goals
01Get specific about who needs to hear you.
02Develop a point of view worth repeating.
03Put each opportunity to work beyond the day it lands.

Our clients have been featured in

Forbes
TODAY
Essence
BET
Black Enterprise
Business Insider
ABC World News
BlackDoctor.org
Yahoo Finance
USA Today

The CNPR press room

Client news, straight from the source.

Explore press releases and announcements from CNPR clients in our press room.

Visit Our Press Room

From clients who worked with CNPR

Good strategy leaves people with a plan.

“Her feedback was clear, insightful, and aligned perfectly with my business goals.”
Monet DensonAdore Your Curls · Google review excerpt
Read the full review
“We have our Q1 and Q2 of 2024 pretty much mapped out…”
MelanBrand SkinGoogle review excerpt
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“While working with the agency we received 7 media outlet features!”
Two SistersGoogle review excerpt
Read CNPR's Google reviews
Google Maps screenshot showing CNPR rated 5.0 stars across 10 reviews
Candice Nicole Public Relations on Google

Google reviews

Hear it from the people who hired us.

Explore more first-hand experiences from CNPR clients.

Read CNPR's Google reviews

Meet Candice Nicole

A publicist who knows visibility takes more than a good pitch.

Candice Nicole seated in the CNPR studio

Candice Nicole is an award-winning publicist and the CEO and Lead PR Strategist of Candice Nicole Public Relations. Over 19 years, her work has spanned entertainment, entrepreneurship, corporate brands, and personal visibility.

She began her career in entertainment publicity and now helps entrepreneurs and leaders communicate their ideas with clarity and purpose. She is also the creator of Publicist in Your Pocket, host of The Virtual Publicist Podcast, and an AI consultant developing practical tools for PR and content strategy.

A Morgan State University graduate based in Charlotte, Candice brings her experience as a publicist, speaker, author, and educator to every part of CNPR.

You do not need to be the loudest person in the room to be heard.

The questions worth asking

Before we get to work.

Good PR starts with clear expectations. Here are a few answers before we talk.

Who does CNPR work with?

We work with founders, executives, and experts who want to build a clear public point of view. We also take on select PR and media projects for companies and nonprofits. The common thread is substance: you have work, ideas, or results worth sharing and a reason to reach a particular audience.

What mindset should I bring when hiring a PR agency?

Come ready to build a reputation, not just collect logos. Know what you want the right people to understand about your work. Stay open to a story angle that differs from your first idea. Media coverage is one tool; what you say, where you say it, and what happens afterward matter too.

Is PR something you do for me, or with me?

With you. CNPR brings strategy, messaging, and media experience. You bring the expertise, context, timely updates, and access to the people and facts behind your story. The strongest work happens when we can challenge ideas, move quickly on opportunities, and make decisions together.

Do you guarantee media coverage?

No agency can promise an independent editor will run a story. We can build a stronger case for why your story matters, approach relevant outlets, and prepare you to make the most of an opportunity. We will be candid about what is newsworthy and what needs more work.

How soon will I see results?

That depends on your goals, your starting point, the news cycle, and the kind of work we agree to do. Some timely stories can move fast. Building a recognizable point of view takes consistent work. We will discuss what progress should look like for your project before we begin.

How do we know the PR is working?

We start with the goal, then look at signals that fit it: relevant media opportunities, message consistency, conversations with the right audiences, and how you use coverage after it runs. A big audience number alone does not tell you whether the right people paid attention.

What if I am not ready for full PR support?

You can still start. Publicist in Your Pocket, trainings, and AI-powered tools are designed for entrepreneurs who want to do more of the work themselves. If you are considering an agency project, a conversation can help clarify what support fits.

What does it cost to work with CNPR?

It depends on the scope, timeline, and level of support. Share your goals and budget in our first conversation, and we can discuss an approach that makes sense. We will not suggest a media campaign when what you need first is a clearer message.

What happens in the first conversation?

We will talk about your audience, what you want to be known for, what is already in motion, and where you need help. If the fit is right, we will outline possible next steps and the support they would require.

Let's talk strategy

You have a story. Let's decide what it needs to do.

Tell us what you are building, who you need to reach, and what success would look like for you.

Schedule a conversation

Prefer email? candice@candicenicolepr.com