The questions worth asking
Before we get to work.
Good PR starts with clear expectations. Here are a few answers before we talk.
Who does CNPR work with?
We work with founders, executives, and experts who want to build a clear public point of view. We also take on select PR and media projects for companies and nonprofits. The common thread is substance: you have work, ideas, or results worth sharing and a reason to reach a particular audience.
What mindset should I bring when hiring a PR agency?
Come ready to build a reputation, not just collect logos. Know what you want the right people to understand about your work. Stay open to a story angle that differs from your first idea. Media coverage is one tool; what you say, where you say it, and what happens afterward matter too.
Is PR something you do for me, or with me?
With you. CNPR brings strategy, messaging, and media experience. You bring the expertise, context, timely updates, and access to the people and facts behind your story. The strongest work happens when we can challenge ideas, move quickly on opportunities, and make decisions together.
Do you guarantee media coverage?
No agency can promise an independent editor will run a story. We can build a stronger case for why your story matters, approach relevant outlets, and prepare you to make the most of an opportunity. We will be candid about what is newsworthy and what needs more work.
How soon will I see results?
That depends on your goals, your starting point, the news cycle, and the kind of work we agree to do. Some timely stories can move fast. Building a recognizable point of view takes consistent work. We will discuss what progress should look like for your project before we begin.
How do we know the PR is working?
We start with the goal, then look at signals that fit it: relevant media opportunities, message consistency, conversations with the right audiences, and how you use coverage after it runs. A big audience number alone does not tell you whether the right people paid attention.
What if I am not ready for full PR support?
You can still start. Publicist in Your Pocket, trainings, and AI-powered tools are designed for entrepreneurs who want to do more of the work themselves. If you are considering an agency project, a conversation can help clarify what support fits.
What does it cost to work with CNPR?
It depends on the scope, timeline, and level of support. Share your goals and budget in our first conversation, and we can discuss an approach that makes sense. We will not suggest a media campaign when what you need first is a clearer message.
What happens in the first conversation?
We will talk about your audience, what you want to be known for, what is already in motion, and where you need help. If the fit is right, we will outline possible next steps and the support they would require.