Nonprofit PR strategy · Messaging & local media
Nonprofit Visibility Blueprint
Your mission has substance. Make the story easier to tell.
Your organization is doing the work. Communicating its impact takes a plan of its own. The Nonprofit Visibility Blueprint helps founders and leaders connect their mission, programs, and stories to relevant visibility opportunities.
Based in Charlotte, North Carolina. Serving clients nationwide.
Is this your next move?
For the leaders doing the work and telling its story.
- Your nonprofit has an established mission, active programs, and impact you can describe.
- You want clearer messaging, stronger story angles, and a focused approach to local media.
- Your team can share the organizational materials needed to personalize the work and collaborate on the strategy.
The offer combines strategy, materials, and limited outreach. It is not an unlimited media campaign or a substitute for an ongoing communications team.
Ask about the right support
The scope, clearly stated
What’s included.
60-minute nonprofit strategy session
A focused conversation about your mission, programs, leadership, and visibility goals.
Customized 90-day visibility blueprint
A roadmap that connects your communications priorities to the work your organization is doing.
Three customized media story angles
Relevant story ideas built around your organization and the communities you serve.
National Nonprofit Day media pitch
One customized pitch to support a timely introduction to local media.
Outreach to three local media contacts
Targeted outreach to three carefully selected local contacts on behalf of your organization.
Visibility opportunities calendar
Awareness months, weeks, days, and other opportunities aligned with your mission.
National Nonprofit Day recommendations
Direction for social media, email, donor communications, community engagement, and storytelling.
GivingTuesday visibility starter plan
Strategic recommendations to help your team begin planning its campaign communications.
Branded social media carousel
One customized National Nonprofit Day carousel highlighting your mission and impact.
Impact storytelling worksheet
A guided resource for identifying the stories that demonstrate your organization’s work.
GivingTuesday planning checklist
A practical checklist for preparing your communications and visibility efforts.
30-minute follow-up session
Review progress, ask questions, and discuss your next visibility steps.
From booking to next steps
How it works.
Book your session
Complete your purchase and select a strategy session date through STAN.
Introduce your organization
Complete the nonprofit intake questionnaire with your mission, programs, goals, and current priorities.
Build your blueprint
Use the private strategy session to identify stories, communications priorities, and visibility opportunities.
Move forward with support
Receive your customized materials and targeted outreach, then use the follow-up session to review progress.
The strategist behind the work
Work directly with Candice Nicole.
An award-winning publicist and the CEO and Lead PR Strategist of CNPR, Candice founded the agency in June 2007. Her 19 years in Public Relations span entertainment, entrepreneurship, corporate brands, and personal visibility.
She brings that experience to the questions behind your visibility: what needs to be communicated, who needs to hear it, and which opportunities fit your goals.
Meet Candice and view selected recognitionBefore you book
Your questions, answered.
How much outreach is included?
The offer includes outreach to three carefully selected local media contacts. Additional outreach or ongoing media relations would require a separate scope.
Is this a full-service nonprofit PR retainer?
No. This is a defined strategy experience with specified materials, limited local media outreach, and a follow-up session.
Does the offer include National Nonprofit Day and GivingTuesday planning?
Yes. The current offer includes a National Nonprofit Day pitch, carousel, and visibility recommendations, plus a GivingTuesday starter plan and checklist. If you are booking outside those planning periods, contact Candice before purchasing to discuss timing.
Does this guarantee media coverage or donations?
No. The blueprint supports your communications and visibility work. Media coverage, donations, and fundraising outcomes are not guaranteed.
What should our team provide?
Be ready to share your mission, programs, leadership background, goals, and examples of community impact through the intake process.
Are payment options available?
Eligible purchases may qualify for Afterpay or Klarna through STAN. Availability and terms are shown at checkout.
Give your mission a communications plan.
Build a clearer story, identify relevant opportunities, and plan the next 90 days of your nonprofit’s visibility.
Book Your Nonprofit Blueprint$897 · One-time investment