Private PR strategy · For quiet experts
The Visibility Reset
Your expertise is established. Give your visibility a direction.
You have experience, ideas, and work worth talking about. The question is which story to lead with, where it belongs, and what to do next. The Visibility Reset brings those decisions into one focused strategy experience.
Based in Charlotte, North Carolina. Serving clients nationwide.
Is this your next move?
A clear next step for an established expert.
- You run an established business or have professional expertise you are ready to communicate more intentionally.
- You are preparing for media, speaking, thought leadership, a launch, or a new stage of growth.
- You want a tailored strategy and are ready to put the recommendations into action.
This is a strategy experience. If you need ongoing media pitching or day-to-day PR execution, discuss a separate PR engagement with CNPR.
Ask about the right support
The scope, clearly stated
What’s included.
90-minute private PR strategy session
One-on-one time to assess your positioning, goals, and the opportunities worth pursuing.
Customized PR strategy
A personalized direction for communicating your expertise and strengthening your professional presence.
Three signature media angles
Story ideas shaped around your experience, insights, and point of view.
Target media mapping
Ten relevant outlets, publications, or journalists aligned with your industry and expertise.
Press-ready positioning statement
Clear language for explaining who you are, what you do, and why your perspective matters.
90-day visibility roadmap
A practical plan to help you prioritize your next three months of visibility work.
Private session recording
Revisit the conversation and recommendations as you put your plan into practice.
Included bonus: 60-day social media visibility strategy
Customized content recommendations to reinforce your positioning and connect your social presence with your broader PR goals.
From booking to next steps
How it works.
Reserve your experience
Complete your purchase and select a session date through STAN.
Share your context
Complete the intake questionnaire about your business, positioning, and priorities.
Work through the strategy
Spend 90 minutes with Candice identifying your strongest stories and relevant opportunities.
Put your plan to work
Receive your customized materials, roadmap, recording, and bonus social strategy.
The strategist behind the work
Work directly with Candice Nicole.
An award-winning publicist and the CEO and Lead PR Strategist of CNPR, Candice founded the agency in June 2007. Her 19 years in Public Relations span entertainment, entrepreneurship, corporate brands, and personal visibility.
She brings that experience to the questions behind your visibility: what needs to be communicated, who needs to hear it, and which opportunities fit your goals.
Meet Candice and view selected recognitionBefore you book
Your questions, answered.
Is this an ongoing PR retainer?
No. The Visibility Reset is a one-time strategy experience. It does not include ongoing media pitching or PR execution.
Will you pitch the ten media targets for me?
The offer includes target media mapping and story development. You implement the outreach. If you need execution support, contact CNPR about a separate engagement.
Does this guarantee coverage or speaking opportunities?
No. The work helps you prepare and choose a direction. Editorial decisions, invitations, and placements are not guaranteed.
What should I prepare?
Complete the intake questionnaire and share your business background, goals, current positioning, and priorities. Those details help make the strategy specific to you.
Are payment options available?
Eligible purchases may qualify for Afterpay or Klarna through STAN. Review the available options and terms at checkout.
What if I am still developing my business idea?
This experience is intended for established expertise or a defined business. The free resources and digital products in the CNPR Digital Store may be a more useful starting point.
Know what to say. Know where to start.
Leave the guesswork behind with a strategy built around your expertise, goals, and next 90 days.
Book The Visibility Reset$1,997 · One-time investment