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5 Mistakes When Crafting A Media Pitch

Crafting a compelling media pitch is an art that can significantly impact the success of your public relations efforts. A well-crafted pitch can capture the attention of journalists, editors, and influencers, securing valuable media coverage for your brand or organization.

However, in the fast-paced and competitive world of media relations, mistakes can easily happen, leading to missed opportunities and ineffective outreach. In this blog post, we'll explore five common mistakes made when crafting a media pitch and provide practical tips on how to avoid them.

  • Lack of personalization: Tailor each pitch to the specific journalist or media outlet. Generic pitches are less likely to grab their attention.

  • Grammatical errors and typos (beware of copy/paste): Proofread your pitch carefully to maintain a professional image. Mistakes can be off-putting and may lead to your pitch being dismissed.

  • Lack of a clear angle or story: Ensure your pitch has a unique and compelling angle that makes it stand out from other pitches.

  • Sending attachments without permission: Unless the journalist explicitly asks for attachments, avoid sending large files or media without prior consent.

  • Ignoring follow-up etiquette: If you follow up on your pitch, do so politely and professionally. Respect journalists' time and workload.

Crafting a media pitch can be both an art and a science. However, avoiding these common mistakes will significantly enhance your chances of success in securing media coverage. Personalize your pitches, tell compelling stories, consider the target audience, pay attention to grammar, and follow up diligently. By doing so, you'll increase your PR success and build valuable relationships with journalists for future endeavors. Happy pitching!

If you're interested in working with our agency, Candice Nicole Public Relations to start your journey toward a successful visibility journey, please contact us via

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