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PR Myth... You Only Need PR When Launching a New Product or in a Crisis
The myth that PR is only needed when you are launching a new product or your business is in a crisis couldn’t be further from the truth....

Candice Mackel
Feb 7, 20241 min read
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Top 3 Media Pitching Mistakes
So, let’s talk about it! How to Steer Clear of these Top 3 Common Mistakes! Alright, are you ready to level up your media pitching game?...

Candice Mackel
Nov 10, 20231 min read
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Why Do You Need a Digital Footprint for Your Personal Brand?
It’s OFFICIALLY Q4 and we want you to ask yourself “What does my digital footprint look like? What have I done this year to contribute to...

Candice Mackel
Nov 9, 20231 min read
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5 Mistakes When Crafting A Media Pitch
Crafting a compelling media pitch is an art that can significantly impact the success of your public relations efforts. A well-crafted...

Candice Mackel
Aug 9, 20232 min read
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The 411 on the PRess Release... does it work?
What is a Press Release? A press release (PR) is a promotional tool where you can make a major announcement that is intended to generate...

Candice Mackel
Apr 17, 20232 min read
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5 Tips for Creating a Visibility Mindset in PR via OnePitch
Creating visibility for clients is no easy task, but it's important to note that clients have to be ready to embark on this PR journey...

Candice Mackel
Feb 27, 20231 min read
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